Mengungkap Faktor Pendorong Keputusan Pembelian : Inovasi, Kreativitas, Entrepreneurial Marketing dan Kualitas Produk Studi pada Konsumen Hawche Dimsum
This study aims to examine and analyze the effects of Innovation, Creativity, Entrepreneurial Marketing, and Product Quality on Purchase Decisions among consumers of Hawche Dimsum, a food-processing culinary business entity in Bogor City. This study employed a quantitative method using a purposive sampling technique in...