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Author

Dina S. AlGhamdi

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Review Open access Sep 2026

Environmental guilt and cultural values explain how green identity shapes sustainable skincare purchase intention among Arab Generation Z

This study explains why Generation Z consumers in Arab markets form intentions to purchase sustainable skincare products and clarifies the psychological mechanism through which green self-identities are converted into intention. Extending the Theory of Planned Behavior with constructs derived from value-belief-norm the...

Dina S. AlGhamdi, T. Nisar, Ahmad Shaheen · 0 citations

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