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Dominique Nicole Aguirre

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Review Open access Sep 2026

CONSUMER PREFERENCES AND CLOTHING BRAND CHOICES: FOREIGN AND LOCAL BRANDS

The fashion industry continues to evolve as consumer preferences shift between foreign and local clothing brands. Understanding students’ preferences reveals how brand perception influences purchasing in a competitive market. This research aims to determine students’ preferences for foreign and local clothing brands. A...

Dominique Nicole Aguirre · 0 citations

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