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Donghoon Kim

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Open access Oct 2026

Salience-driven mispricing in retail-dominated markets: evidence from Korea

This study examines whether salience theory explains stock returns in the Korean market from 2005 to 2024. We find a robust negative relationship between the salience of past returns (ST) and future stock returns. A long-short portfolio sorting on ST generates a significant four-factor alpha of −1.50% per month (t-stat...

Donghoon Kim, Jihoon Goh · 0 citations

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