Author

Dr. Ernest Jebolise Chukwuka

https://ent.unidel.edu.ng/home/staff

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Review Open access Sep 2026

Strategic Brand Extension and Marketing Performance in Selected Beverage Firms in Nigeria

The primary aim of the study is to examine the impact of strategic brand extension on the marketing of beverage companies in Nigeria. The sample size was calculated using the Taro Yemani method from a population of 701, and respondents who would be representative of the population were chosen using the survey research...

Dr. Ernest Jebolise Chukwuka · INTERNATIONAL JOURNAL OF MAR... · 0 citations

Review Open access Aug 2026

The Nexus of Strategic Human Resource Management and Contemporary Business Survival in Nigeria

This study empirically investigates how human resource management affects the success and survival of modern businesses. The study employed a descriptive survey design method. 133 workers at fast food restaurants in Asaba, Delta State, were asked to complete a standardized questionnaire on a Likert scale. Statistical a...

Dr. Ernest Jebolise Chukwuka · INTERNATIONAL JOURNAL OF SOC... · 0 citations

Review Open access 2026

Assessing how AI-driven chatbots impact customer experience and satisfaction in Nigerian commercial banks

The systematic study shows that chatbots powered by AI are becoming a crucial aspect of contemporary banking operations, especially in Nigerian commercial banks, and concludes that through automation, immediate responses, tailored interactions, and round-the-clock accessibility, these intelligent solutions improve cust...

Dr. Ernest Jebolise Chukwuka, F. Amahi · African Journal of Social Is... · 0 citations