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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Duc Cong Tran

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Review Open access Aug 2026

How Consumer Participation Shapes Hot and Cold Engagement among Generation Z on Facebook?

Rapid growth in social media has intensified the complexity of managing consumers’ online participation, yet limited research has examined how different forms of participation translate into meaningful brand outcomes. Focusing on Facebook brand communities among Generation Z users, this study investigates how two types...

Linh Thuy Nguyen, Duc Cong Tran · 0 citations

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