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Review Open access Oct 2026

The Effects of Dynamic Capabilities, Digital Transformation, and Entrepreneurial Orientation on MSME Marketing Performance in Brebes Regency

This study examines the associations of dynamic capabilities, digital transformation, and entrepreneurial orientation with the marketing performance of micro, small, and medium enterprises (MSMEs) in Brebes Regency, Indonesia. The population comprised 222,415 enterprises, and 100 business operators were selected using...

Dumadi · 0 citations

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