Dũng Tiến Nguyễn

Short-Form Storytelling on Tiktok, Reels & Shorts from Narrative Emotion to Conversion Behavior

This study investigates the links among human-AI collaborative capability, call to action clarity, and conversion intention in short form platforms while assessing the moderating role of emotional resonance. Building on stimulus organism response theory and narrative transportation theory, it frames conversion intentio...

Strategic logistics resource allocation and flexibility for the logistics cost efficiency of garment export enterprises in Vietnam: the moderating role of environmental dynamism

THE IMPACT OF DIGITAL TRANSFORMATION ON BUSINESS PERFORMANCE IN VIETNAMESE FOOD ENTERPRISES: THE MEDIATING ROLE OF ORGANIZATIONAL READINESS

In the context of digital transformation becoming a strategic priority, understanding how it translates into business performance is particularly important for Vietnamese food enterprises, which face strong pressures related to quality, traceability, supply chain coordination, and regulatory compliance. However, prior...