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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Duong Thuy Pham

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Open access Sep 2026

AI-generated content in marketing: A bibliometric and future research agenda

AI-generated content (AIGC) has rapidly transformed marketing by reshaping content creation, consumer engagement, and digital communication strategies. However, existing research remains dispersed across technological, psychological, and application-oriented domains, creating fragmented understanding of how AIGC is evo...

A. D. Tran, Duong Thuy Pham · 0 citations

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