Dwi In Diana Laely

Digital Marketing, Brand Awareness, dan Marketing Psychology sebagai Determinan Niat Beli Sanggul Hijab

The hijab bun is a culture-based fashion innovation that reinterprets traditional bun elements to be compatible with hijab wear, offering commercial potential while presenting challenges in gaining consumer acceptance. This study aims to analyze the effects of Electronic Word of Mouth, Social Media Marketing, Brand Awa...