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Review Open access Sep 2026

Sustainable Business Practices and Competitive Advantage of Fast-Moving Consumer Goods Firms: The Moderating Role of Technological Innovation in Lagos State

This study examines whether technological innovation strengthens the effect of sustainable business practices on competitive advantage among fast-moving consumer goods (FMCG) firms in Lagos State, Nigeria. Drawing on the Natural Resource-Based View and Dynamic Capabilities Theory, the study conceptualises sustainable b...

P. Worimegbe, Temitope Mariam Worimegbe, E. Dogo et al. · 0 citations

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