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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

E. Elfi

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3 papers indexed here

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Open access Sep 2026

MEME MARKETING AND CUSTOMER ENGAGEMENT ON NETFLIX INDONESIA: THE ROLES OF PERCEIVED ENTERTAINMENT AND SELF-CONGRUENCE

This study examines the effect of meme marketing on customer engagement in the context of Netflix Indonesia’s Instagram account, with self-congruence and perceived entertainment as explanatory variables. The study is motivated by the relatively low engagement rate observed despite the increasing use of meme-based conte...

Shafa Chairunnisa Setiawan, Therando Lei, E. Elfi · 0 citations
Open access Aug 2026

Analyzing School Principals’ Strategic Management in Implementing the Integrated Islamic School Curriculum 5.0

The implementation of the Integrated Islamic School Curriculum 5.0 requires schools to integrate Islamic values, character development, twenty-first-century competencies, and technology through effective school leadership. This study aims to analyze the formulation, implementation, and evaluation of the principal’s str...

E. Elfi, I. M · 0 citations
Review Open access Sep 2026

Willingness to Communicate in English Language Learning in Higher Education: A Bibliometric-Systematic Review of Research Trends, Influencing Factors, and Future Directions

Willingness to Communicate is an important dimension of English language learning because it reflects learners’ readiness to use English when communication opportunities arise. As higher education increasingly emphasizes communicative competence, understanding the factors that facilitate or constrain students’ willingn...

Lim Seong Pek, Siti Khadijah Mohd Yusof, Fatin Syamilah Che Yob et al. · 0 citations

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