Review
Open access
Aug 2026
From Digital Transformation to Sustained Competitive Advantage: How Strategic Orientation, Technology Sophistication, and Adaptive Capability Drive Operational Efficiency
The findings indicate that SMEs should prioritize embedding digital strategy into corporate planning, developing structured digital upskilling programs for managers and employees, and investing in scalable cloud-based and AI-enabled infrastructure to achieve cost efficiency and competitive positioning.
E. Kahveci, Tuğrul Gürgür, Zehra Binnur Avunduk
· Administrative Sciences · 0 citations