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Author

E. Rini

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Review Open access Aug 2026

The Influence of Green Marketing and Electronic Word of Mouth (E-Wom) On Repurchase Intention with Brand Image as a Mediating Variable at Fore Coffee

The increasing consumer awareness of environmental issues and the rapid growth of digital technology have encouraged companies to adopt more sustainable and technology-based marketing strategies. This study aims to analyze the influence of green marketing and electronic word of mouth (E-WOM) on repurchase intention wit...

S. Luthfiyyah, E. Rini, B. Sembiring · 0 citations
Open access Sep 2026

Strategic Management Planning For The Digitalization Of The Sp2d Process At Pt Bank Sumut, Lubuk Pakam Branch

A theoretical contribution to the digitalization of regional financial services and a practical strategic model that can be adopted by Bank Sumut and other regional development banks to modernize SP2D services and improve inter-agency integration in line with e-government standards are offered.

Augina Amelia Putri, E. Rini, B. Sembiring · 0 citations
Open access Aug 2026

Digital Transformation Model On Smes Business Performance: An Empirical Study On Smes Receiving Bni Bank Credit In North Sumatra

The results of the study demonstrate that Digital Strategy, Market Competition, Government Support, and Government Support have a positive and significant effect on Digital Transformation.

Alexander Romario Bukit, E. Rini, Beby Karina Fawzeea Semiring · 0 citations

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