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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Efendi

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3 papers indexed here

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Open access Sep 2026

Effects Emotional Intelligence, Employee Empowerment on Job Satisfaction: The Mediating Role of Work Ethic among Bank Mandiri Employees in Pematangsiantar

This study examines the relationships among emotional intelligence, employee empowerment, work ethic, and job satisfaction among employees of PT Bank Mandiri (Persero), Tbk Cluster Pematangsiantar. A quantitative approach was employed involving 41 permanent employees, with data collected through questionnaires and anal...

Damayanti Riana Napitupulu, Efendi, Yansen Siahaan et al. · 0 citations
Open access Sep 2026

The Mediating Role of Customer Data Analytics in the Effects of Customer Relationship Management and Personalized Marketing on Cross-Selling in Retail Jaringan Solution, Pematangsiantar City

This study aims to analyze the effects of Customer Relationship Management (CRM), Personalized Marketing, and Customer Data Analytics on Cross-Selling at Retail Jaringan Solution in Pematangsiantar City. This research employed an explanatory quantitative approach involving 128 customers as respondents, determined using...

Fadli Eka Aldiansah, M. Silalahi, Liper Siregar et al. · 0 citations

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