Eka Puspitawati

Analysis of the Influence of Customer Experience and Competitive Risk on Purchase Intentions Through the Mediation of Environmental Sustainability and Social Sustainability (A Case Study of the Wastra Nusantara Nes by HDK MSME)

Indonesian traditional textile micro, small, and medium enterprises (MSMEs) operate in an increasingly competitive market shaped by changing consumer preferences and growing expectations for environmentally and socially responsible business practices. This research examines the influence of customer experience and comp...