Skip to content
Log in
Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Elzė Rudienė

View on Semantic Scholar

2 papers indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Review Sep 2026

Ownership activation in social media advertising: how self-referential cues shape impulse service purchases

This study aims to examine how ownership activation cues embedded in sponsored social media posts shape consumer responses in online service contexts. Drawing on the Stimulus-Organism-Response framework and the Information Adoption Model, the study examines ownership activation cues as experimentally manipul...

Elzė Rudienė, Simona Vaicekauskaite, M. Mork̄unas · 0 citations
Review Open access Jul 2026

Credibility and consumer-based brand equity: A multidimensional ‘between-within’ perspective in low involvement settings

This study adopts a multidimensional ‘between-within’ perspective of credibility to investigate the impact of celebrity credibility on consumer-based brand equity (CBBE) and the mediating role of brand credibility in this relationship, with each construct conceptualized and operationalized as multidimensional. To do so...

Thusyanthy Lavan, Weng Marc Lim, P. G. S. Amila Jayarathne et al. · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.