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Author

Emi Sita Eriana

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Open access Aug 2026

Implementation of AI-Based Chatbot in Marketing Service Information System in Retail Companies

The Culturally-Moderated AI Adoption Framework (CMAAF) is developed and formally validated, which extends TAM and SERVQUAL beyond additive integration by formally specifying cultural boundary conditions that amplify or attenuate AI’s effect on satisfaction.

Fordiana Ekawati, Emi Sita Eriana · 0 citations
Review Open access Aug 2026

Gemini AI Feasibility Study Can Improve Interactive Learning in the Classroom

To ensure a responsible transition to AI-assisted education, this study recommends a phased strategy: upgrading IT infrastructure, providing regular AI literacy training for educators, and establishing structured faculty supervision protocols to mitigate student dependency.

Raihand Ramadhani Abdul Sayeed, Emi Sita Eriana, Afrizal Zein · 0 citations

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