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Endah Sripawening Hasanah

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Open access Oct 2026

STRATEGIC DEVELOPMENT IN INDONESIA'S FASHION BAG ACCESSORIES INDUSTRY: THE ROLE OF DESIGN INNOVATION, DIGITAL TRANSFORMATION, AND SUSTAINABILITY IN ACHIEVING COMPETITIVE ADVANTAGE

The fashion bag accessories industry in Indonesia has experienced rapid growth, driven by shifting consumer preferences, digital transformation, and increasing sustainability awareness. However, intensifying competition and the influx of low-cost imported products present significant challenges for local brands. This s...

Endah Sripawening Hasanah, Euis Soliha · 0 citations

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