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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Endy Gunanto Marsasi

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Open access Sep 2026

Determinants of Purchase Intention in Indonesia’s Local Fast-Food Beverage Retail Industry: The Role of Brand Credibility and Fear of Missing Out from the Perspective of Signaling Theory

Increasingly fierce competition in Indonesia’s local fast-food beverage retail industry is driving companies to understand the factors that influence consumer purchase intention. This study aims to analyze the influence of cultural involvement, brand identification, brand reputation, and Fear of Missing Out (FOMO) on p...

A. Mahendra, Endy Gunanto Marsasi · 0 citations

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