Open access
Oct 2026
Digital Revolution: How Chatbots Increase Revenue for MSMEs in Banten Province
Utilizing information technology is crucial for enhancing the competitiveness of MSMEs. An emerging innovation is the utilization of chatbots, which facilitate automated communication between businesses and customers. The objective of this study is to assess the impact of ease perceptions, usefulness perceptions, infor...
Humairoh, S. A. Immawati, Eni Suharti
· KnE Social Sciences · 0 citations