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Eni Zuhrotin Nasyi'ah

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Review Open access Sep 2026

Patient Trust as a Mediator of the Relationship Between Marketing Mix 7P and Hospital Image

The decline in the number of inpatients and the Bed Occupancy Rate (BOR) at RSI Unisma Malang indicates challenges in service utilization and perceptions of the hospital. This condition demonstrates the importance of understanding the factors that can shape Hospital Image, including the 7P Marketing Mix strategy and Pa...

Nikmatul Laila Ahda, S. Asiyah, Eni Zuhrotin Nasyi'ah · 0 citations

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