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Author

Enoch Aperaga Inyommom

1 paper indexed here

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Review Open access Sep 2026

Contemporary Marketing Strategies and Performance of Agricultural Firms in Nigeria

This study, titled the effect of contemporary marketing strategies on the performance of agricultural firms in Benue State, Nigeria, adopted a quantitative research design to assess how social media marketing (SMM), relationship marketing (RLM), and content marketing (CTM) influence firm performance. The population com...

Enoch Aperaga Inyommom · 1 citation

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