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Erin Moriarty

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Open access Oct 2026

“Community engagement just might finish us off”: Authenticity and commodification in ASL

This article examines the 2025 controversy over Gallaudet University’s invention of a new American Sign Language (ASL) sign for Coca-Cola as a case study of resistance to the commodification of sign language in late capitalism. Drawing on discourse analysis of deaf social media reactions and satirical videos, thi...

Erin Moriarty · 0 citations

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