Conference
Open access
Oct 2026
Stakeholder Communication in Heritage Place Branding: The Case of Yogyakarta’s UNESCO Cosmological Axis
The 2023 designation of the Cosmological Axis of Yogyakarta as a UNESCO World Heritage Site created opportunities to strengthen its global identity, preserve its philosophical values, and support local communities. However, how stakeholders translate these values into a coherent place brand remains insufficiently under...
Retno Hendariningrum, K. A. Ardhanariswari, I. Rachmawati et al.
· RSF Conference Series Busine... · 0 citations