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Author

Eszter Farkas

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Open access Sep 2026

Charisma goes viral: Péter Magyar and the digital construction of political authority

How is charismatic authority constructed and rewarded in digital political communication? This article develops a multidimensional framework for analysing digital charismatic signalling and applies it to Péter Magyar’s rapid political rise in Hungary. Drawing on leadership studies, social psychology and political commu...

Rudolf Metz, Eszter Farkas, Veronika Kövesdi · 0 citations

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