Author

Euis Soliha

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Open access Oct 2026

STRATEGIC DEVELOPMENT IN INDONESIA'S FASHION BAG ACCESSORIES INDUSTRY: THE ROLE OF DESIGN INNOVATION, DIGITAL TRANSFORMATION, AND SUSTAINABILITY IN ACHIEVING COMPETITIVE ADVANTAGE

The fashion bag accessories industry in Indonesia has experienced rapid growth, driven by shifting consumer preferences, digital transformation, and increasing sustainability awareness. However, intensifying competition and the influx of low-cost imported products present significant challenges for local brands. This s...

Endah Sripawening Hasanah, Euis Soliha · Proceeding of The Internatio... · 0 citations

Review Open access Aug 2026

THE EFFECT OF ELECTRONIC WORD OF MOUTH AND ONLINE CUSTOMER REVIEW ON PURCHASE DECISION WITH CUSTOMER TRUST AS A MEDIATION VARIABLE (A Study of Fashion Products in the Marketplace among Gen Z Consumers in Kendal City)

This study aims to examine the effects of electronic word of mouth (e-WOM), online customer reviews, and customer trust on purchase decisions, as well as the mediating role of customer trust among Generation Z consumers purchasing fashion products through marketplaces in Kendal City. A quantitative approach was employ...

Farkhah Alya Kamila, Euis Soliha · Manajemen Dewantara · 0 citations