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Eva Yulianingsih

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Open access Sep 2026

The Effects of Digital Marketing and Service Quality on Customer Loyalty Among Food-Related Small and Medium Enterprises in North Bekasi

The growing competition among culinary MSMEs requires business actors to optimize digital marketing and service quality to maintain customer loyalty. This study aims to analyze the effect of digital marketing and service quality on customer loyalty among culinary micro, small, and medium enterprises (MSMEs) in North Be...

Eva Yulianingsih, Atik Budi Paryanti, Achmad Jaelani · 0 citations

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