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Evans Ojiambo Onditi

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Review Open access Aug 2026

Green Promotion Practices and Competitive Advantage of Milk Processing Firms in Central Region Economic Bloc, Kenya

In today’s dynamic business environment, competitive advantage is increasingly recognised as a multi-dimensional construct encompassing cost efficiency, differentiation, innovation and market responsiveness. The objective of this study was to establish the effect of green promotion practices on competitive advantage of...

J. Kamau, Evans Ojiambo Onditi, P. Muhoro · 0 citations

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