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Evi Yunita Lia

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Open access Sep 2026

The Influence of Influencer Endorsement, Content Marketing, and Brand Ambassador on Purchase Decisions Through Brand Trust As An Intervening Variable For Bromen_Id Products in Surabaya

This study is motivated by the importance of digital marketing strategies in building consumer trust and encouraging purchase decisions for men's skincare products. The study aims to analyze the effects of Influencer Endorsement, Content Marketing, and Brand Ambassador on Purchase Decisions through Brand Trust as an in...

Evi Yunita Lia, Nikma Yucha · 0 citations

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