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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

F. A. Babatola

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2 papers indexed here

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Review Open access Sep 2026

Relationship Between Marketing Mix Strategy and the Market Expansion of Quoted Food and Beverages Companies in Lagos State

Market expansion is a strategic challenge for quoted food and beverage companies in Lagos State, Nigeria, amid intense competition, changing consumer preferences, and distribution constraints that require the integrated implementation of marketing mix strategy to strengthen market presence and reach new consumers. This...

F. A. Babatola, Ademola Aderibigbe, O. F. Babatunde · 0 citations
Review Open access Sep 2026

INSTAGRAM MARKETING AND BRAND IMAGE: EVIDENCE FROM PHARMACEUTICAL INDUSTRIES IN NORTH-CENTRAL NIGERIA

It is concluded that effective Instagram marketing can predict pharmaceutical brand image when organizations provide relevant, informative and professionally presented content through credible and trustworthy sources.

Oluwaseun Oladeji, F. A. Babatola, K. A. Oyelade et al. · 0 citations

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