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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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F. B.

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Review Open access Aug 2026

Theoretical Framework - From Trend to Tradition: Understanding the Long-Term Adoption of Eco-Friendly Cosmetics by Gen Z Consumers

This paper develops a theoretical framework to examine the factors influencing Gen Z’s long-term adoption of eco-friendly cosmetics. With increasing environmental awareness, Gen Z exhibits a preference for sustainable products, yet the persistence of this behaviour warrants further exploration. This study examines the...

F. B., U. K., K. B et al. · 0 citations

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