This study is focused on relationship marketing strategies and patronage in banking industry in Owerri, Imo State, Nigeria. This study was carried out to help minimize customer defections in banking organizations. Descriptive Survey research design was adopted, and questionnaire was used to collect primary data. The da...
Nnawuihe Joy Chidinma, F. C. Ibekwe, Uzoamaka Josephine Uhie· International Journal of Afr...· 0 citations
This study investigated the relationship between product size and the corporate performance of beverage firms in South-West Nigeria. A survey research design was adopted, while structured questionnaires were used to collect data from the respondents. The data obtained were presented in tables and analysed using both de...
Gbemisola David Olusola, M. Azugama, F. C. Ibekwe· International Journal of Afr...· 0 citations
This study investigated the relationship between product quality and the corporate performance of beverage firms in South-West Nigeria. A survey research design was adopted, while structured questionnaires were used to collect data from the respondents. The data obtained were presented in tables and analysed using both...
Gbemisola David Olusola, F. C. Ibekwe, M. Azugama· International Journal of Man...· 0 citations
This study focused on the relationship between customer care services and performance of hotels in Owerri, Imo State. The study adopted descriptive survey research design, and questionnaire served as the instrument of data collection. The population of the study is made up of 161 management staff in the hotels under st...
Onyema Kelechi Peace, F. C. Ibekwe, Ohale Vinasus Williams· Journal of Human Resources a...· 0 citations
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