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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

F. Çelik

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2 papers indexed here

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Review Open access Sep 2026

Influencer Authenticity in Marketing: A Systematic Literature Review and Future Research Agenda

As influencer marketing scales into a mainstream advertising channel, authenticity has become its defining currency, yet consumers and brands struggle to understand what makes a social media influencer (SMI) genuinely credible and why strategic authenticity backfires. Despite growing scholarly interest, research rema...

F. Çelik, Blend Ibrahim, Eray Polat et al. · 0 citations
Sep 2026

Perceived social media agility and consumer responses: the roles of consumer experience and media richness orientation

Drawing on uses and gratifications theory, the stimulus-organism-response model and media richness theory, this study aims to examine how perceived social media agility (PSMA) influences electronic word-of-mouth and booking intentions directly and indirectly through consumer experience and how media richness orient...

F. Çelik, Anand Jhawar, Blend Ibrahim et al. · 0 citations

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