Hybrid Marketing Strategy Implementation at Uus Hasanah Hijab Collection, Paiton, Probolinggo: A Case Study
The growing digital ecosystem has encouraged Muslim fashion micro, small, and medium enterprises (MSMEs) to combine offline and online marketing through a hybrid marketing strategy to expand market reach and increase local product sales volume. This problem is exemplified by Uus Hasanah Hijab Collection, a home-based M...