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Fahrudin Fahrudin

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Open access Oct 2026

Hybrid Marketing Strategy Implementation at Uus Hasanah Hijab Collection, Paiton, Probolinggo: A Case Study

The growing digital ecosystem has encouraged Muslim fashion micro, small, and medium enterprises (MSMEs) to combine offline and online marketing through a hybrid marketing strategy to expand market reach and increase local product sales volume. This problem is exemplified by Uus Hasanah Hijab Collection, a home-based M...

Fahrudin Fahrudin, Nadia Nurcahyani Sofiana, U. Hasanah · 0 citations

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