Purpose: This study aims to analyze the digital innovation strategies implemented by Limitha Store to enhance its competitive advantage, identify their impact on business growth, and determine the challenges involved in their implementation.
Research Method: This study employed a qualitative case study design. Data wer...
Putri Putri, Yeye Suhaety, Fahrul Mauzu· Advances in Management &...· 0 citations
Purpose: This study aims to examine the hypotheses regarding the effect of financial literacy and digital financial access on the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in the stationery store sector in Dompu Subdistrict.
Research Method: This study uses an associative quantitative approach. Fro...
The PLS-SEM analysis indicates that perceived government support significantly enhances both MSME performance and digital capability, and demonstrates that external government support requires internal digital internalization to optimize business results.
Aryani Aryani, M. Ramadhan, Fahrul Mauzu· Advances in Management &...· 0 citations
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