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Faisal Bin Zulhumadi

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Open access Sep 2026

Supplier and Customer Involvement toward Firms’ Competitive Advantage: The Mediating Role of New Product Development Efficiency

This study investigates the extent to which supplier and customer involvement contribute to competitive advantage among garment manufacturing firms in Pakistan, particularly through New Product Development (NPD) efficiency. A quantitative approach was adopted, and responses were obtained from 297 senior managers. Parti...

Mehdi Abbas, Ezanee Bin Mohamed Elias, Faisal Bin Zulhumadi · 0 citations

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