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Faisal Qadeer

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Open access Sep 2026

When Artificial Intelligence (AI) Becomes Part of the Message: AI Disclosure and the Signaling Value of Social Media Influencer Reputation

The increasing use of AI in influencer marketing is changing how consumers interpret established credibility cues. This study examines whether AI disclosure alters the signaling value of social media influencer reputation (SMIR) in shaping consumer responses towards online private label brands (OPLBs). Drawing on signa...

Maleeha Shahid Sameeni, Zara Imran, Faisal Qadeer et al. · 0 citations

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