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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Farwa Abbas

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Open access Sep 2026

The Authenticity Paradox: How AI-Generated Content and Content Modality Shape Perceived Authenticity, Brand Authenticity, and Purchase Intent in Luxury Influencer Advertising

Luxury brands are already turning to (AI) to create content for social media, not to mention managing virtual influencers. A 2 (content creator type: AI-generated vs. human) X 2 (content modality: static image vs. short video) between-subjects experiment (N=800) was conducted with the theoretical foundation of Social P...

Hassan Abbas, Farwa Abbas · 0 citations

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