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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Fatine El Ghali Ghorafi

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Open access Sep 2026

Adaptive Architectures Under Macroenvironmental Turbulence: A Comparative Study of Apple, Amazon, and McDonald’s

Purpose: This study examines how large multinational corporations translate sustained macroenvironmental volatility into deliberate strategic reconfiguration processes, and how adaptive mechanisms differ across business models and sectors under shared environmental pressures. Design/Methodology: The study employs a qua...

Fatine El Ghali Ghorafi · 0 citations

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