Linking market and technological orientation to sustainable performance: the mediating role of dynamic capabilities
This study aims to investigate how market orientation and technological orientation enable public sector organizations to achieve sustained competitive advantage, highlighting the mediating role of dynamic capabilities in highly competitive environments. A structured questionnaire was administered to top and middle management personnel (n = 266) from diverse public organizations in the United Arab Emirates (UAE). Structural equation modeling was used to test the proposed hypotheses. The findings reveal that market orientation, technological orientation and dynamic capabilities significantly contribute to achieving sustained competitive advantage. These findings have important implications for organizations operating in competitive environments, emphasizing the need for a nuanced approach to market orientation. Future research can delve deeper into the mechanisms at play and explore contextual factors to understand market orientation in dynamic business landscapes. This study provides novel insights into the UAE public sector, highlighting its increasing economic significance and potential for regional technological leadership. It shows that market orientation, technological orientation and dynamic capabilities play a critical role in achieving sustained competitive advantage, offering a unique perspective on strategic capability development in public organizations.