Dynamic Capability In Artificial Intelligence Adoption Among Local MSMEs: A Qualitative Study of 8 MSMEs In Manado City
The rise of generative Artificial Intelligence (AI) has opened new opportunities for Micro, Small, and Medium Enterprises (MSMEs) to improve the efficiency of promotion, customer service, and business management. However, the readiness of local MSMEs to sense, seize, and adapt to this technology remains poorly understo...