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Author

Feronika Berutu

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Open access Aug 2026

Tourism Communication in the Njuah-Njuah Festival: Building Cultural Identity and Local Tourism Appeal

Purpose: This study aims to analyze tourism communication in the Njuah-Njuah Festival as a process of cultural representation that contributes to the identity construction of the Pakpak Tribe and supports nation branding of Dairi Regency through destination image development. Method: This research employs a descriptive...

Feronika Berutu, Virgitta Septyana, Josephine Valerie Adijaja · 0 citations

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