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Author

Ferryal Abadi

2 papers indexed here

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Open access Oct 2026

Analysis of The Influence of Sponsorship, Social Media, Brand Image, Brand Trust, and Customer Satisfaction on Purchase Intention for Beauty Products

The rapid growth of digitalization and the dominance of Generation Z as a major consumer segment make Purchase Intention an important indicator of marketing success. However, increasing exposure to advertising and branded content may lead to consumer fatigue and skepticism. This study examines the effects of Sponsorshi...

Syahla Salsabila, Ferryal Abadi · 0 citations
Conference Open access Aug 2026

DETERMINANTS OF EMPLOYEE EMPOWERMENT: THE CONTRIBUTION OF LEADERSHIP ROLES THROUGH GHRM MANAGEMENT

The phenomenon of climate change that impacts environmental issues triggers organizations globally to strengthen environmental protection as result of their business activities. In motivating environmental protection actions, the contribution of empowered employees in their environmentally friendly practices is insepar...

Siti Rafika Arman, Abdul Haeba Ramli, Lia Amalia et al. · 0 citations

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