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Author

Fifiana Ng

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Review Oct 2026

The impact of consumption values and halal awareness on Muslim consumers’ attitude and intention to use halal online food delivery

This study aims to investigate the factors influencing Muslim consumers’ attitude and intention to use Halal Online Food Delivery (HOFD) services by applying the Theory of Consumption Values (TCV) and the Cognitive–Affective–Behavioral model. The study examines how halal logo, perception of halal logistics, social...

Fifiana Ng, Shaizatulaqma Kamalul Ariffin, Yoshinori Sumimura · 0 citations

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