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Frasto Bityanto

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Open access Oct 2026

Pengaruh Kualitas Layanan dan Kemudahan Mobile Banking terhadap Loyalitas Nasabah dengan Kepuasan sebagai Variabel Mediasi pada Generasi Z di Yogyakarta

This study aims to analyze the effect of service quality and the ease of Mobile Banking on customer loyalty among Generation Z in Yogyakarta, with customer satisfaction as a mediating variable. Despite its rapid development, retaining young customers remains a challenge for the banking industry. This quantitative resea...

Miftaqul Nur Annisa, Baldric Siregar, Miswanto Miswanto et al. · 0 citations

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