Artificial Intelligence (AI) is transforming Human Resource Management, particularly recruitment and selection. Tools such as Applicant Tracking Systems, resume screening software, chatbots, and predictive analytics help organizations automate routine tasks, cut hiring time, and support faster decision-making, while hu...
Kakani Nikhitha, G. Amutha· International Journal of Edu...· 0 citations
The present study aims to analyse the financial performance of Larsen & Toubro Ltd. For this purpose, data was collected from various sources, primarily the company’s reports and financial statements, and processed with the help of ratio analysis, trend analysis, and comparative analysis. The research was conducted in...
M. Harshavardhan, G. Amutha· International Journal of Adv...· 0 citations
Digital marketing has become an important part of how businesses communicate with customers, explain their services, and create new opportunities. This study examines the digital marketing and lead-generation practices of event management, focusing on social media marketing, content marketing, website and SEO effective...
Inba Kannan, G. Amutha· International Journal of Adv...· 0 citations
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