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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

G. Japee

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2 papers indexed here

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Open access Oct 2026

REIMAGINING MARKETING THROUGH ARTIFICIAL INTELLIGENCE: CASE STUDIES AND MANAGERIAL INSIGHTS

This document explores the transformative role of Artificial Intelligence (AI) in marketing, emphasizing its widespread adoption across businesses of all sizes and the complexities involved in its implementation, such as data privacy concerns and algorithmic bias. The research methodology involves a detailed analysis o...

Shruti Shukla, G. Japee · 0 citations
Review Open access Aug 2026

Artificial Intelligence and Banking Transformation: A Global Critical Narrative Review of Value Creation, Risk and Governance

Artificial intelligence has moved from specialised analytical support to a strategic infrastructure for banking, yet evidence of transformation remains more uneven than the prevailing innovation narrative suggests. This critical narrative review examines how artificial intelligence is changing bank operations, customer...

Mesud Mohammed, G. Japee · 0 citations

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