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Author

G. Lavanya

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Review Oct 2026

INFLUENCE OF AI-POWERED MARKETING ON CONSUMER ENGAGEMENT AND BRAND LOYALTY

Artificial Intelligence (AI) has become a working part of everyday marketing rather than a futuristic idea. Brands now use AI for personalised recommendations, chatbots, predictive analytics and automated content, and this is changing the way customers interact with them. This paper looks at how AI-powered marketing af...

Kaavya R, G. Lavanya · 0 citations

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