Open access
Jul 2026
Effect of Social Media on Institutional Performance in the Nepalese Higher Education Institutions: A Qualitative Analysis Using the Extended UTAUT Model
The research concludes that social media plays a vital role in enhancing institutional performance, while users actively verify and filter information to maintain credibility and ensure the reliability of shared content.
G. Sah, Bhoj Raj Aryal, S. Shrestha
· Nepal Journal of Multidiscip... · 0 citations